My name is Frank McKee and I am a web developer in Fishers, Indiana. My first client, 23 years ago, was a concrete contractor. He is still a client.

Now is the best time. Start in the slow months and the site climbs all winter while you are not pouring anyway. By spring it is already up there working.

Wait until March and you are starting the climb during the weeks you needed the phone to ring.

$300 a month. That covers the site, the hosting, and the work every month to move you up. Month to month, no long-term contract. If you stop seeing value you stop paying, and cancelling is one phone call. I do not put up roadblocks.

That is $3,600 a year. You know what one job is worth better than I do. If this brings you one you would not have gotten otherwise, it paid for itself and then some. If it does not, you should fire me, and you can.

Four things decide it. How long your web address has been around. What shape your site is in now. How much Google already trusts it, which comes from who else on the internet points at you. And how many companies are going after the same words in your town, and how good they are.

Anybody who hands you a date without asking those four things is guessing.

An address that has been around a while is a real head start, and most contractors have one. Usually real movement inside three months, something solid by six. The site itself is live in about two weeks. Every month you get a report you can check yourself in ten seconds.

An hour on the phone and your photos. Tell me what you pour and what towns you want, and send me job pictures off your phone.

I write it, I build it, I run it. If I need something from you I will ask once and keep it short. You have a business to run.

Maybe not, and I will tell you so. But every referral came from a job you already did, so last year sets this year's ceiling.

And most people who get referred to you still look you up before they call. What they find either helps or it does not.

Then we find out if it is worth keeping. Sometimes it is fine and the only problem is that nobody can find it. Sometimes it was built on something working against you.

Most of the time I end up building a new one. That is the normal outcome, not the exception, and it does not cost you extra. It is the same $300 either way.

The free review tells you which, whether you hire me or not.

No. One company per market.

Right now I have one concrete contractor. He is in Illinois and he has been with me since 2003. When you come aboard, your competitors get turned down and told why.

I am one guy, not a call center signing up everybody on the block. That is the only reason I can actually keep that promise.

You do. The words, the photos, the web address, all of it. If you go somewhere else I hand it over and help the next person get set up.

Anybody who holds your website hostage is telling you they expect you to want out.

I came at you cold too, so I am not going to pretend that part is different.

Here is what is. No long-term contract, so I have to earn it every month. Everything I tell you, you can check yourself on your own phone in ten seconds. You talk to me, not an account manager. And my first client, a concrete contractor, signed on in 2003 and is still here. Nobody fakes twenty-three years.

Not for what you signed up for. I have hosting-only clients still paying $12.95 a month, because that is what hosting cost when they came aboard twenty years ago. That is not the search work. It is just proof that I do not go back and reprice people. New rates go up. Yours stays where it is.

When a company sends me a price increase notice, I do not think about the money. I think I should go see what else is out there. I am not handing you that thought.

If you already have them running, keep them a while. Ads work the day you turn them on and this takes months, so they cover the gap.

But I rarely tell anybody to start them. Get going with me in the offseason and you are usually showing up by the time you need it.